Know exactly where your tuna’s from!

Only if you can pinpoint exactly where your products come from, you can make a difference in the production chain and product quality. For example, by reducing your ecological footprint or guaranteeing a fair income for fishermen and factory workers. This is only possible once you know what’s going on. That is why we make fish traceable and transparent from boat to plate. We want to know exactly how and by whom the fish is caught. Consumers also benefit from this: if they know which route the fish has taken, it’s much easier to make a conscious choice.

Although the MSC Chain of Custody has already greatly increased our traceability (with this you can trace a fish back to fishing), we take it one step further in the Maldives. Especially since the tuna chain is a high-risk supply chain. We started a project in the Maldives this year that looks into the beginning of the chain: the period between the catch and the processing in the factory. In the Maldives, we work with five boats that fish exclusively for Fish Tales. This helps us in making the chain more transparent, we know exactly which fishermen caught the fish that’s in your can, and we get more valuable insights in the life of the fishermen and their challenges. The tuna is locally processed and canned, so more value is added by and to the local economy.


“For several generations my fishing community and I catch the most delicious skipjack tuna with pole & line. We believe that if you live in harmony with nature, your catch will be abundant. Because of that, in Mandhoo we catch our fish one by one, fish by fish. So we can enjoy it now and in the future.”

– Zaky, fishermen

Visiting the fishermen and having a constant dialogue about the future of fishing will help us to better understand the needs of local communities. We match these with our future projects so that we can contribute in the best possible way for the fishermen to accomplish a brighter future for themselves and their families.